Bollywood actress Kalki Koechlin is known for her boldness and expressing honest opinions in public, is endorsing a digital campaign supporting the Lesbian, Gay, Bisexual and Trangender (LGBT) community. The campaign addresses issues of same sex love, and proposes freedom to love without discrimination on the basis of caste, sex or religion.
Kalki said that her recent advertisement says that no one should have the right to stop from what one aspires to do. In an exclusive interview to ANI on the occasion of International Women’s Day, the 'Margarita with A Straw' actress said that she would like to live without being questioned by the society for whatever she does in her life.
Kalki believes that everyone, whether an actor or a model, should endorse a brand which matches their ideologies. She said that she chose to do the campaign because it was relevant with a subtle message.
"I just thought the advertisement was an original concept that we don't see in the world of advertisement very often. And it wasn't a heart quelling advertisement, but a topical and very relevant to what is happening today. They have done it in a subtle and peaceful manner which I thought was very nice," Kalki said.
While the LGBT community in India is no longer as invisible as it once was, but they still face plenty of legal and social hurdles to get their rights. The effort behind the digital ad campaign is to inspire young Indians to love themselves and explore their real identity.
Jagatjit Industries in association with Shiven Surendranath of Old School Films conceptualised the video campaign for IICE Vodka 'KINKI CHILLI'. The video has been directed by Shiven Surendranath.
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