Battle it out on a Virtual Cricket Pitch

As Hungama Launches the Box Cricket League Game with Balaji Telefilms & Marinating Films Tie-Up as the Digital & Gaming Partner

Watch the Game Trailer here

Mumbai, 2016 Mar II: Coming on board as the official digital and gaming partner of season 2 of the Box Cricket league, Hungama has tied-up with Balaji Telefilms and Marinating Films to launch the official Box Cricket League game. As the second season is just around the corner, fans of the league have the chance to get a first-hand taste of the Box Cricket mania with the launch of its official game.  

Speaking about the launch of the game, Siddhartha Roy, CEO of Hungama.com said, We are thrilled to partner with Balaji Telefilms and Marinating Films as the official digital and gaming partner for Frooti Box Cricket League. The idea behind the game was to engage Box Cricket League fans and provide them a virtual experience by playing the game in their favorite television celebrity’s avatar. With this game and association, we look forward to providing an amazing digital experience to both Hungama consumers and Box Cricket League fans.”

Mr. Sunny Arora, Director - Marinating Films and Conceptualizer of Box Cricket League, said, “We are happy to associate with Hungama to create the official Box Cricket League game. Hungama is a digital company that has explored various aspects of the digital platform and brings something new to Frooti Box Cricket League with this game. The official Box Cricket League game epitomises all that Frooti Box Cricket League is and brings a hands on experience to fans. I have tried the game and enjoyed playing it. This year with multiple activities in our bucket for Frooti Box Cricket League, we hope to extend its experience across mediums.”

Raj Nayak, CEO of Colors - Viacom 18 said, “It gives us immense pleasure to be associated with the Frooti Box Cricket League season 2 and its entire team including Marinating Films and Balaji Telefilms. With this association we are glad to bring to our channel exciting new programming to connect with our audience, which has always been our aim. Adding to the growing levels of excitement surrounding the Frooti Box Cricket League, the launch of the official game created by Hungama will add yet another platform for fans to experience the BCL fever. The game has great graphics and features, we have enjoyed playing it during its beta phase, I hope our audience and BCL aficionados enjoy the official game by Hungama as much as we have.”