Mumbai, 20th January 2016: TWISS drinks a UK based company today announced its foray into the Indian market by unveiling its quirky sparkling fruit juice product into the country's growing beverage industry. The brand displayed its unique range of products at one of India’s leading exhibition, India Food Forum 2016.
The refreshing drink would be sold under the brand which is a part of Amarjothi Group one of the largest manufacturers of Melange yarn along with other varied interests in Real estate, Medical institutions, I.T, Animation and Consultancy etc.
Speaking about the product, Mr. Nitin Menon, Managing Director, said, “Each product is so very uniquely combined with the right proportion of juice and flavors delivering a burst of the fruit flavours on the tongue and giving it a great taste. The products have used the best ingredients sourced across the globe replicating true fruit taste. Twiss range would be in the forefront to innovate the Sparkling Juice drink category which is virtually non - existent
“The Indian beverage market is growing at a range of about 15% year on year. This presents a very good opportunity for many new brands to enter the market if they have a differentiating product and the market has a need for the same. India has one of the youngest populations in the world that is engaged with all that is innovative in food and technology. With our product concept and taste, we feel that TWISS will make every effort to be relevant to them and seamlessly integrate with their lifestyle choices.” added Mr. Premchander Rajan, Chairman, TWISS Drinks
TWISS Drinks was founded in the year 2011 in London and the name originated through the formation of a sparkling drink with a unique twist in fruit flavours. TWISS products distinguished itself early on as a quirky and innovative drink through the combination of complementing fruit and herb flavours thus creating a delicious and refreshing taste.
The India Food Forum is a platform for the Indian food retail business whose main purpose is to connect all key stakeholders of food & grocery retail businesses with their respective potential partners to collaborate for profitable growth, boost consumption, share global best practices, and serve customers efficiently.
About TWISS Drinks India Pvt. Ltd
TWISS Drinks India Pvt. Ltd was formed in January 2015 in order to cater to the Indian market and also to support the Make in India movement. A study of the Indian market and its demography identified a huge potential for TWISS Drinks under the Sparkling fruit juice category. The Amarjothi Group is one of the largest manufacturers of Melange yarn along with other varied interests in Real estate, Medical institutions, IT , Animation and Consultancy etc.
TWISS represents the growing aspirations for a new range of soft drinks with delightful flavours and tastes. TWISS products have been designed by combining complementing fruits/herbs to enhance the thirst quenching experience with fun and adventure. The combination has been carefully balanced to complement each of the flavours in the right proportion with the right amount of real juice
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