PVR commences the second year of Harvard Business School FIELD study

Mumbai, 23^rd December, 2015: PVR Ltd., India’s largest multiplex chain and the select FIELD Global Partners for Harvard Business School (HBS) in India, welcomes the students of Harvard Business School to study PVR’s business model and develop a case study on "End to end digital experience for customers". A team of six students from varied backgrounds and industry expertise would analyse PVR’s current model and would present their final recommendations to the management.

PVR Ltd. is one of 156 FIELD Global Partners of Harvard Business School spanning across 13 countries around the world. It is the second year for PVR to host the HBS students.  This year, the programme is spread across a span of ten days from the 2nd- 12th January, 2016 as part of a required first-year course at Harvard Business School called FIELD, which stands for Field Immersion Experiences for Leadership Development.

Being an alumnus of Harvard himself, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “We are very excited to host HBS  students for the second year. The first year was very successful wherethe ideas presented by the students provided us with an interesting study on market segmentation and evolving customer dynamics. In order to take the learning curve to a completely next level, we have incorporated the digital study this year. We look forward to receive innovative concepts for our businessfrom students and implement them this year as well”

Technology and digitalization is witnessing an all-time high and the cinema exhibition industry is alsoadapting various innovative technological ideas into its business module. From online ticketing to now booking tickets through mobile/ handheld devices, the industry is fast moving towards providing the patrons an on the go advantage. Seeing the huge inclination towards technology, PVR has recently launched two path breaking technologies in the cinema technological sphere- ICE (Interactive Consumer Experience) and Movie calendar. PVR has also devised various other interactive technologies to ease out the consumer interface.  PVR would look forward from the students to share the best US practices adopted by the companies that have brought in innovation and consumer management through quality and experience.  Students will be encouraged to also suggest synergistic revenue models that can be sustained and scaled.

Professor Tony Mayo, the faculty head of FIELD, acknowledges that this thorough on-ground learning would not been possible without the support from PVR, among their Global Partners. "We are extremely delighted to work with PVR and hope that they are as excited as our students are. The students will benefit immeasurably from this experience and we hope the partner organizations do as well."

The ten day programme, FIELD has three modules that run through the entire first year of the two- year MBA program. The first module focuses on developing individual leadership skills through team feedback and self-reflection. The second focuses on developing global intelligence by immersing them in a foreign country to develop a new product or service in country for their Global Partner organization. The final module brings all the lessons together by challenging students to develop and launch their own micro-business as part of a small team back in Boston.